Sellers: Why List with Us?

The best dirt listing I have ever seen! I went to take a second look at the listing for our river property. I missed all the MAPRIGHT stuff at first glance but found it this time. This is the finest dirt listing I HAVE EVER SEEN. Blew me off my chair. Wow! FANTASTIC WORK MY FRIEND!

What questions should you ask a potential listing agent?

Do you specialize in land sales, or do you primarily list residential or commercial properties?

Listing, marketing, and selling rural land is highly specialized and very few residential or commercial brokers have the required experience, knowledge, and tools.

Do you have specialized training in land?

Very few real estate agents have taken land specific courses.

Are you an accredited Land Consultant (ALC)?

An ALC is the most highly educated and experienced agent to sell your property.

Do you practice dual agency, or do you represent only your seller client?

An agent that works as a dual agent must divide his loyalty between the seller and buyer. The dual agent is not supposed to help either the buyer or the seller to gain an advantage.
If your agent works as a dual agent they are also representing the buyer and cannot fully represent your interests only.
Dual agency can potentially create conflicts, as well as ethical and moral issues. “No man can serve two masters”.
It is not in your best interest as a seller for your agent to be a dual agent. Your agent should represent you only and work with the buyer as an unrepresented customer or have the buyer represented by another firm.

Do you utilize advanced mapping software such as MapRight?

A land agent should have the ability to create detailed maps and soil reports.

Are you a licensed drone pilot, and do you take aerial photos and create videos
of your listings?

Listings with videos receive far more attention from buyers.

Are you a member of The Realtors Association and The Realtors Land Institute?

An agent that is not a Realtor cannot list your property on the MLS System, and is not bound by the Realtors Code of Ethics

Do you advertise on land web sites such as Land Watch, Land and Farm and
Lands of America?

The majority of buyers are going to use these sites when they are searching for rural land.

I could tell within minutes of my first conversation with Marty Lanier couple years ago he is a top notch agent – a top 1%er in the business. He does drone work on listings to tell the story of a property that is nothing short of MASTERFUL. He has sold property for us that other realtors have RUN from – too much work they say. Marty says – bring it! Let’s go – and go he has… His local knowledge is second to none – his willingness to get his hands dirty cannot be duplicated – he treats all clients with respect – no matter the price of the property. If a deal does not fly for whatever reason – he says – don’t fret – we will get the next sale – and he does – I CANNOT RECOMMEND MARTY LANIER HIGHLY ENOUGH! Run to sign him onto your property purchase or sale.

B. Holub III

Our Newest Listing


Whether you are looking to buy or sell land in North Carolina or South Carolina, give Marty Lanier at Rock Creek Land Company a call!